The main task will be to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Duties and Responsibilities for the Digital Marketer Job
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Manage and maintain the organization’s website(s) and manage the redesign of the company website whenever required
- Optimize our website and social media channels for SEO as well as usability
- Develop a website traffic plan and create goals and benchmarks to meet
- Write and optimize content for our website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Use Google Analytics, Google AdWords, and other relevant sites
- Devise strategies to drive online traffic to the company website.
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of our website(s)
- Edit and post videos, podcasts and audio content to online sites
- Create online banner adverts and oversee pay per click (PPC) ad management
- Manage and write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate
- Collaborate with internal teams to create landing pages and optimize user experience
Digital Marketer Job Qualification
- Bachelor/ Diploma in Marketing, Advertising or IT
- 1-2 Years’ experience in Digital Marketing
- Excellent planning and organizational skills
- Ability to multi-task and get things done to completion
- Excellent networking and prospecting skills
- Strong social media Account Management skills
The post Green Point Job Vacancy : Digital Marketer appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Green Point Job Vacancy : Digital Marketer is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
