This is a visible senior position that requires an experienced FMCG Professional to act as a Country Manager and have full handling of the Company’s sales strategy. Reporting into the Managing Director, we need a high performer who is able to analyze all reported data and identify development in order to recognize opportunities for the company on the East African Market.
Core Duties & Responsibilities
- Country Manager is responsible for building a company’s brand in East African Markets
- Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives
- Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities
- Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors
- Devises advertising and promotional plans and are involved in product positioning and global brand marketing development
- Implements trade promotions by publishing, tracking, and evaluating trade spending
- Accomplishes sales and organization mission by completing related results as needed
- Continually assess company progress, sales and marketing successes and compile reports to submit to superiors in corporate headquarters
Knowledge & Skills
- A 4-year or advanced degree in sales, marketing, or finance. Familiarity with the country or region in which one will work is considered a notable advantage for those seeking to fulfill a Country Manager role
- A bachelor’s degree in business administration, business management or a similar area
- Requires a strong understanding of how a business operates and successful candidates will have a proven track record demonstrating their understanding and business acumen
- As a successful Country Manager, you would need to demonstrate strong communication, organizational and negotiation skills
- Must be familiar with computer software programs e.g. PPT, Word, Excel
- Fluent in English(French or Portuguese Speakers are desirable)
Personal Attributes
- Should be a motivated self-starter with the ability to work with little or no supervision and possess the ability to assemble and manage teams
- Presentation, analytical and planning skills are also essential
- Need to be sensitive to cultural differences
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