Chogoria hospital was started by the Scottish missionaries back in 1922 with the help of Mr and Mrs. Irvine being in charge. Chogoria hospital is on a side-road that branches off Embu – Meru highway about 2km from the highway. Chogoria hospital was built in a serene environment around 200km north of Nairobi city. It is situated within the fast-growing Chogoria township in the Mwimbi division, Maara district in Tharaka – Nithi county.
Job Purpose:
He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.
Duties & Responsibilities
- Identify and map the target customers (corporate & non-corporate)
- Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
- Organize CMEs for promotion of the activities and services of the medical departments and specialties.
- Organize outreach programs with prospective patient communities.
- Assist in designing, printing brochures and marketing materials.
- Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
- Liaison between in-house doctors and external doctors for patients.
- Compile credible data on competitors / Market Analysis.
- Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.
- Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
- Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
- Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
- Regular marketing activities of the Hospital’s services through relevant outlets
- Responsible for all internal communication at the Hospital.
- Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
- Provide in-house public relations and marketing for the Hospital
- Ensure generation of internal newsletter/e-newsletters and other communication material to update
- Cultivate strategic media visibility.
Minimum Qualifications
- Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
- Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
- Membership to the Marketing Society of Kenya is an added advantage
- Must be a team player
- Computer literate with hands on experience on internet and MS Office applications.
- Must be a mature practicing Christian.
Required Skills & Competencies
- Ability to operationalize strategy into action for the function
- Business savvy & innovativeness
- Excellent writing, Communication and reporting Skills
- Excellent Interpersonal skills
- Organizing, coordinating and planning skills
- Computer literate with capability in emails, MS office and related communications tools
- Time management skills
- Strong decision making and problem solving skills
- Creativity ad innovativeness
- Conflict resolution and problem solving skills
N.B:
- We do not charge any fee for receiving your CV or for interviewing.
- Only candidates short-listed for interview will be contacted.
- PCEA Chogoria Hospital is an equal opportunity employer
The post Marketing Officer at PCEA Chogoria Hospital appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Marketing Officer at PCEA Chogoria Hospital is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
