Planning and executing strategies of respective categories across the sales & distribution, marketing and part of the supply chain functions to satisfy consumer and maximize sales.
Key Deliverables
- Formulate and implement product category sales and marketing strategies.
- Responsible for sales growth and EBITDA target achievement for category
- Managing and controlling category budgets
Duties for the Category Manager Job
- Lead and Manage the departmental strategy through processes and procedures/standard achieve the organization’s objectives
- Developing and cascading the Section targets through a performance management structure while inspiring team to achieve the section scorecard in line with overall objective
- Ensuring respective category is available and visible at all points of sales in general and modern trade.
- Planning, budgeting and executing of advertising and promotional activities for the category, leveraging on consumer marketing platforms.
- Ensuring merchandising material is appropriately placed at all Point of Sales (POS).
- Forecast demand for their category based on marketing plans and external factors.
- Identifying growth and innovation opportunities through generation of consumer and market insights.
- Responsible for competitive analysis and ensure pricing and value chain models are competitive and well defined for their category.
- Responsible talent management in the department including coaching, mentoring, developing, motivating, training and evaluating staff to achieve highest levels of performance
- Benchmarking and implementing best practices in category management & respective areas of work
- Implementing product quality, customer & Service Excellence and Change initiatives to achieve desired business plans and culture.
Category Manager Job Qualifications
- Degree in Sales and Marketing
- CIM Certificate
- At-least 5 year(s) relevant experience
- Track record of managing successful teams
- Good communication skills
- Analytical skills
- Negotiation skills
- Creative thinking
- Person of high integrity.
The post Reeds Africa Job Vacancy : FMCG Category Manager appeared first on Jobs in Kenya - https://jobwebkenya.com/.
The post Reeds Africa Job Vacancy : FMCG Category Manager is republished from Jobs – Jobs in Kenya – https://jobwebkenya.com/
