Our client is a leading FMCG manufacturer and distributor. They are seeking to recruit a motivated and self-driven professional to fill in the following position;
The National Sales Manager will be responsible for driving revenue generation and providing leadership and direction to the sales team.
Sales Manager Job Accountabilities:
Sales Revenue Generation
- Maximize sales revenue by ensuring distributor sales in targets are met.
- Monitor stock levels both at distributor level and in the trade; also identifies gaps in the distribution chain and bring them to management attention for action.
- Implement assigned action plans aimed at achieving sales and revenue targets.
- Continually monitor own performance against and targets and take remedial action where required
- Closely monitors distributors against anticipated sales revenue and ensures on-target performance is achieved
Implement sales and distribution activities in the territory
- Co-ordinate the distribution of products within territory to ensure continuous availability
- Manage the distribution of branding and promotion materials to enhance visibility and build consumer/dealer loyalty within the territory
- Mobilize dealer staff to participate in the implementation of various trade promotions
- Identify requirements for sampling promotions and recommends to the Marketing department
- Implement and support promotional activities in the territory
- Monitor competitor activity within the region and report with recommendations for action
Reporting
- Maintain sales record and prepare detailed weekly, monthly and quarterly sales reports on the sales trends
- Generates weekly reports on distributor and stores performance and stock level
- Develop detailed market intelligence reports on competitor activities and counter plan
- Prepare any other related report on the assigned region as requested
Team Leadership
- Delegate tasks to direct reports and set performance targets
- Monitor team performance and report on metrics and ensure all team members represent the company in the best light
- Develop a strategy the team will use to reach its goal
- Coach and mentor direct reports
- Ensure periodic appraisal of the direct reports
Qualifications for the Sales Manager Job
- Bachelor’s degree in Business or relevant field.
- At least 7 years’ experience in sales within the FMCG industry
- Demonstrated record of revenue and profit growth and new business development experience
- Strong commercial attitude with the ability to think strategically
- Strong critical thinking and problem-solving skills
- Proven capability to provide useful insights and pragmatic solutions to business challenges
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