SBM is a leading financial services group in Mauritius, and is also present in India, Madagascar and Kenya. The Group has a customer base of more than 500,000, providing adapted financial solutions and supported by multi-channel capabilities. The strategy of the Group revolves around modernisation and diversification of its offering, expansion of its markets, and enhancement of capabilities, prominently regarding human capital.
Our employees – currently around 1,800 – are at the heart of our growth strategy. In our quest to be the employer of choice and a reference, we are laying increasing emphasis on developing and nurturing our talent pool. SBM aims to become a reference for creating talent for the world of tomorrow.
Job Purpose:
Reporting to the Head of Marketing & Communications, the Marketing Officer will be responsible to orchestrate marketing campaigns end-to-end in a view to achieve clear business and marketing objectives within given timeframes and allocated resources.
Key Responsibilities for the Marketing Officer Job
- Design and plan marketing campaigns in view of targeting profiled customer segments
- Leverage digital marketing capabilities of the bank
- Understand customer behaviour and the customer journey in order to enhance the customer experience
- Carry out a profiling exercise on targeted audiences to succeed in reaching profitable customer segments
- Provide support to international marketing assignments
- Develop optimal marketing programmes which will trigger the desired response from the target audience
- Develop business cases for marketing campaigns and projects
- Compute the campaign cost and manage the allocated budget
- Measure and take ownership of the return on the marketing investment in the marketing campaigns by establishing metrics to assess the impact of the campaigns
- Engage in effective corporate and product branding
- Manage events and marketing communication agencies
- Lead the marketing campaign team in order to stay focus on the quality of execution and results
- Conduct market research and environment scanning
Marketing Officer Job Qualifications
- Bachelor’s degree in Marketing, Business Management or any related field
- At least 4 years of professional experience in Marketing
- Banking and Finance experience is not mandatory but will constitute an advantage
- Proven track record in executing digital marketing campaigns including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Mobile Marketing, E-mail Marketing and Social Media Marketing amongst other digital marketing techniques
- Creative, solution and result oriented
- Excellent project management skills with an analytical acumen
- Fluent in spoken and written English and French
- Excellent team player with a positive attitude
The post SBM Bank Kenya Job Vacancy : Marketing Officer appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post SBM Bank Kenya Job Vacancy : Marketing Officer is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
