- Drive the company Portfolio & Crop Solution Strategy making processes Accountable for the strategic direction & deliverables of the R&D projects Accountable for the R&D budget business cases process
- Accountable for the portfolio gap analysis & make strategic recommendations for licensing-in operations.
- Accountable for the company Market Intelligence initiatives including market panels, value pricing studies and voice of customer studies that supports portfolio strategic decisions
- Accountable for internal & external Crop Solutions portfolio building workshops
- Coordinate internal communication with EAME regional and global marketing teams
Customer Marketing
- Accountable for proprietary & third party product marketing mix, including the 4 Ps. Accountable for the corporate communication initiatives including our organization Campaign, PR & web site.
- Accountable for all the customer marketing initiatives, namely but not limited to customer marketing & communication tool internal sharing platform, Key Account Management & marketing campaigns, customer & market segmentation
- Accountable for the Eastern Africa marketing budget
- Accountable for pricing studies to optimize pricing positioning of value added products
- Lead monthly Pricing process, assisted by finance with GP variance analysis & COGs projection
- Support the roll out of EMEA corporate identity aligned with global & regional directions
Business Development
- Contribute to initiating, negotiating, closing and securing of co-development and distribution deals with key suppliers.
- Coordinate operational working and communication flow with key suppliers regarding product strategy & product launches.
- Drive the marketing planning and business development for blockbuster products (proprietary and 3rd party proprietary).
- Achieve a high success rate in landing distribution or licensing deals with key suppliers (high GP% X GP absolute).
New Product Introduction
- Contribute to initiating, negotiating, closing and securing of co-development and distribution deals with key suppliers.
- Coordinate operational working and communication flow with key suppliers regarding product strategy & product launches.
- Drive the marketing planning and business development for blockbuster products (proprietary and 3rd party proprietary).
- Achieve a high success rate in landing distribution or licensing deals with key suppliers (high GP% X GP absolute).
Leadership
- Assist in leading the marketing team in Eastern Africa.
- Ensure the Eastern Africa Marketing & Communication team is fully staffed with appropriately experienced employees.
- Drive for performance, set objectives, follow-up and annual review in line with the department objectives
- Adhere to all HR policies, procedures and requirements to ensure sound people practices.
Experience required
- At least 5 years’ experience in Product Management and/or Marketing Management positions demonstrating great cross functional and functional leadership skills in the agrochemical industry.
- Mastery of Strategic Marketing & Customer Marketing concepts and processes.
- Mastery of business/market intelligence and marketing tools.
- Broad knowledge of agrochemical & Ag input business with good industry credibility and value chain expertise.
- Advanced understanding of products, product positioning and key competitors.
- General knowledge of the market and regulatory processes.
- Strong financial acumen with ability to negotiate product access and distribution licenses
- Advanced Excel Skills
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The post Head of Marketing & Business Development at AMSOL is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
