Automobile Association of Kenya is a National Motoring Association dedicated to promoting and safeguarding the interests and safety of member motorists while on the road. AAK’s long heritage, international affiliation, countrywide branch network and a team of highly qualified professional and technical team, assures our members of a stress free motoring experience.
The association takes leadership in vehicle valuation & inspection, driving school, road rescue services, insurance brokerage, driver reference bureau, international driving permits and carnet de passé, defensive driving training, mileage guidance, among other services.
To support its growth strategy, the Association seeks to recruit highly motivated professional to fill the position of a PR and Marketing Officer – Road Safety. Reporting to the PR and Marketing Manager, this position is responsible for coordinating Road Safety activities with an objective of improving Road Usage.
Key Responsibilities
- Develop and implement AAK’s Road Safety strategies.
- Source for partners and sponsors to participate and implement annual Road Safety initiatives.
- Facilitate the education and general advisory for members of AAK and the public on road safety.
- Liaising with FIA, IRS and other international bodies in implementing Road Safety projects and initiatives.
- Conduct research on Road Safety matters and report to Management.
- Advise members and the public on road usage with the aim of improving behaviour through information, communication and education.
- Organize road safety campaigns to raise awareness, mobilize communities and advocate for change to improve sustainable transport and road safety.
- Evaluate the impact of the Road Safety Campaigns.
- Play an advocacy role on matters road safety by representing the Association in Road Safety fora.
- Ensure member engagement through communication and other member engagement activities.
- Act as a liaison between AAK and partners and regulatory agencies.
- Organize National and local activities on road safety involving target groups.
- Participate in the design and delivery of Road Safety Campaign materials and message to the target group.
- Conduct surveys on certain areas of road Safety and report on the same.
Minimum job requirements:
For appointment to this position one must have:
- Degree in PR and Communication or a Business related Course or its equivalent.
- Minimum 3 Years’ experience in PR and Marketing…
- Experience in Road Safety matters is desirable and an added advantage.
- Must demonstrate past experience in coordinating CSR campaigns.
- A genuine passion in Road Safety matters.
- Ability to work with minimum supervision.
- Good presentation and communication skills.
- Strong interpersonal and relationship management skills.
- Excellent Customer Experience skills.
- Ability to lead and motivate a team.
- Competent IT skill
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