The Standard group comprises The Standard newspapers, The Nairobian, KTN, KTN News, Radio Maisha, Standard Digital and Think Outdoor Services. The Group is looking for a qualified, experienced and self- motivated individual to fill the position of Occupational Safety and Health Officer.
Overall Purpose of the Job
Reporting to a Brand Manager, the Marketing Creative Copy Writer will be responsible for writing and editing copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the Brand Managers and design teams to brainstorm ideas, create concepts, and develop messaging.
Key Accountabilities
- Interpret creative briefs to develop and produce creative concepts through execution on assigned brands
- Research and understand the brand’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in person meetings
- Write original copy and edit content for a range of brand marketing and communications materials
- Collaborate with a team of brand and product managers and creative staff from concept development to delivery of final product
- Present copy concepts and final deliverables to internal team, and participate in client product team pitches on occasion
- Revise copy based on internal and client feedback/direction
- Drive brand consistency across all company communications
- Develop and implement brand guidelines
- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
- Comfortably vary voice, style, and other characteristics demanded by the industry, company, or target audience at hand
- Maintain up-to-date knowledge of communication and brand related industry trends o Stay updated on appropriate style guidelines and brand voice for consistency in messaging
Person Specifications
Academic and Professional Qualifications
- A university degree in journalism, English, communications, or related discipline from a recognized institution
- Proficiency in Microsoft Word, Excel, and Adobe Acrobat Pro
Experience
- Minimum 4-5 years professional copywriting experience with solid portfolio of work
- Social media or content marketing experience a plus
- Proofreading experience and familiarity with standard style guides a plus
- Experience working with content management systems, WordPress, etc.
Skills and Attributes
- Exceptional writing and research skill
- Ability to work independently and with a team to meet deadlines
- Excellent organizational skill and multitasking ability
- A keen eye for detail and appreciation of great design
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