The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
Key Working Parameters
- The geographic scope for this role is East and Central Africa countries (subject to change)
- The Real Time Amplification manager will develop the social media plans and manage the real-time amplification of the OU portfolio (calendar, content and media) at a country-level.
- Ensure that we have one presence, one voice and one calendar for our brands in all the various social media channels, that are connected to global strategies and guidelines as well as relevant to the OU.
- Be the main contact point for social media partners (FB, Twitter, Google..) at a country level.
- Work in close collaboration with PS to ensure the social media cycle (listen-speak-react-amplify) is being followed to enriched to deliver the right conversation at the right time to the right consumer/shopper.
- Establish a routine with the crisis management team in order to solve potential issues in social media in a timely manner.
- Lift and shift best practices from other OUs and global teams in how to establish an effective and efficient media social media plans. Implement a single way-of-approaching media and social within the OU.
- The Real Time Amplification manager will carry out duties individually while interacting regularly with the global IMX team, key players in the OU IMX team, OU Category Leaders, Creative Strategists and Brand Managers and the Franchise Marketing teams.
- The scope of role will be one country or multi-country/regional with flexibility to increase or decrease markets.
KEY SUCCESS PARAMETERS
- Media Planning Strategy, social media (including content) and Real Time Experience (8-10 years).
- Experience working on agencies and technology vehicles is preferred.
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing.
Work Focus
- Deep understanding of the evolved media landscape and e-commerce.
- Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers).
- Ability to work in Agile cross-functional teams.
Communication Focus
- Role will require frequent communication with OU Consumer and Shopper Media lead, OU IMX lead, OU Category teams, Franchise Marketing lead and teams, global IMX team.
- Role will also interact frequently with external parties, particularly agencies and media companies.
Language
- Fluent in English, fluency in Swahili is preferred.
Key Knowledge Requirements
- SOCIAL MEDIA (MEDIA & CONTENT)
- BRAND STRATEGY
- DIGITAL MARKETING
- AGILE WAYS OF WORKING
- CONSUMER AND SHOPPER ENGAGEMENT
- REAL TIME AMPLIFICATION
Education Requirements:
Bachelors degree.
Related Work Experience:
- Media Planning Strategy, social media (including content) and Real Time Experience (8-10 years).
- Experience working on agencies and technology vehicles is preferred.
- Preference for experience developing non-conventional communication plans, with heavy focus on digital marketing and story doing.
Functional Skills:
- Social Media (MEDIA & CONTENT)
- Digital Marketing
- Consumer and Shopper engagement
- Real Time Amplification
What We Can Do for You: You will be part of the Africa team where teams are the new heroes and our leaders that are inclusive orchestrators. Together, in pursuit of our Company Vision to craft LOVED BRANDS, done SUSTAINABLY, FOR A BETTER SHARED FUTURE, we will:
- Make our CULTURE Code inevitable
- Build winning CAPABILITIES
- Change the DNA of our organization to becoming ADAPTABLE
We are doing our best to create a seamless candidate experience for you as you apply for roles within the company. Due to the high volume of vacant positions, the recruitment process may take longer than usual and there may be a longer delay between application and interview. We appreciate your patience.
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