Kitui County is located 170Km to the South East of Nairobi City. It covers an area of about 30,496 km2. It borders Machakos and Makueni Counties to the West, Tana River County to the East, Taita-Taveta County to the South, and Embu and Tharaka- Nithi Counties to the North. it is about two and half hours’ drive from Nairobi and 30 minutes flight by a chopper. Population: 1,147,200 Female: 602,002 Male: 545,195 Growth Rate: 2.1% The Kitui Vision for Economic and Social Transformation Following its mandate as a County, The County Government of Kitui developed this long-term development blue print, “Kitui Vision for economic and social transformation” aimed at guiding its economic and social development for the next ten years up to the year 2025.
For appointment to this position, person should:
- A bachelor of commerce in marketing, or its equivalent from a university recognized in
Kenya - Have at least six (6) years post qualification experience in marketing
- Be a member of the Marketing Society of Kenya (MSK).
Responsibilities Duties and responsibilities
Reporting to the Chief Executive Officer;
In addition to the above, the senior marketing officer will be responsible for:
- Identifying target markets and developing strategies to communicate with them;
Managing all marketing for the corporation and activities within the marketing department; - Developing the marketing strategy for the corporation in line with the corporation’s objectives;
- Coordinating marketing campaigns;
- Developing and overseeing the utilization of the marketing budget;
- Creation and publication of all marketing material in line with marketing plans;
- Monitoring customer needs;
- Managing, training and motivating sales and marketing staff to drive revenue growth;
- Monitoring and analyzing marketing trends;
- Developing and managing efficient distribution networks for sales;
- Carrying out market research
- Any other duty as may be assigned by a competent authority
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