Africa Nazarene University is an American private Christian University in Nairobi, Kenya, and an affiliate of The Church of the Nazarene Colleges and Universities around the world.
JOB REF: ANU/MKT/01/21
Job Purpose:
Develop and manage the corporate brand of the University, working closely with the academic community and the registrar’s admissions office to ensure that ANU brand is consistent and contributes to the university’s strategic direction. Manage articulation of the University’s bundle of programs, attributes, and value proposition to bring in new students, and enhancing the student journey, brand touchpoints and environments to satisfy the students.
Key duties and responsibilities:
- Develop and monitor integrated marketing strategy, program, policy, procedures, plan, and guidelines.
- Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, results reporting, analysis, and recommendations.
- Make use of available and current digital platforms to increase ANU’s visibility.
- Explore and attract students in the African market and beyond.
- Prospect and identify market penetration methods in academic and research, develop go to market approaches.
- Develop and execute annual students’ enrollment plans; track the enrollment and analyze to increase reach.
- Identify new frontiers and potential markets for growth. Lead feasibility studies in the identified markets for suitability.
- Contribute to the pricing model of ANU’s programs based on the market trends and internal cost drivers.
- Identify and develop international marketing efforts to attract students, benchmark with other Nazarene universities.
- Develop key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team
- Establish the University’s brand book including brand features and unique selling proposition. Align and manage brand projection and positioning for the University. Monitor brand impact and growth for improvement
- Direct market studies and surveys to identify customer needs, target groups and demographic segments.
- Lead development and implementation of the department’s performance strategies.
- Lead the development of customer expectation standards and collection tools for the University.
- Manage independent recruiters, agencies, and outsourced parties.
- Coordinate advertising efforts for the University.
- Mentor, coach and supervise subordinate staff.
- Develop and monitor the department annual plan and budget.
Requirements
Academic and Professional Requirements:
- Master’s Degree in Marketing or its equivalent from a recognized University
- Valid membership to relevant professional body
- Professional Marketing qualifications
- Minimum of ten (10) years of relevant experience, with at least three (3) years in a managerial position.
Personal attributes and competencies:
- Executive disposition and demonstration of high levels of integrity.
- Desire and capacity to use modern technology including digital marketing platforms.
- Ability to develop long term integrated and cross-functional operational plans
- Ability to operationalize strategy into action
- Ability to sell the vision of ANU
- Business/Financial acumen, business savvy, innovative
- Strategic management skills
- Communication skills
- Interpersonal skills
- Organizing and planning skills
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