This opportunity offers a chance to work as part of the SSA Regional Marketing Directorate which plays an essential role in making a positive contribution to the UK and the communities where we work across the 19 dynamic and diverse countries in SSA. The successful post holder will lead the commissioning and oversight of market insight and analytics activities, to provide a deeper understanding of customers, markets and competitors in order to drive more effective marketing and communications activity. To join this high functioning team, we are looking for candidates who are adaptive, innovative and prepared to think differently in order to drive value and demonstrate high levels of expertise. The 19 countries in Sub Saharan Africa are Botswana, Ethiopia, Ghana, Kenya, Malawi, Mauritius, Mozambique, Nigeria, Rwanda, Senegal, Sierra Leone, South Africa, Sudan, South Sudan, Tanzania, Uganda, Zambia and Zimbabwe.
ROLE PURPOSE
To assess market insight and analytics needs at a regional level and provide expert advice to teams, clusters and countries across SSA. This role will also define and develop key global data collection standards, processes and templates and manage the tracking and collation of marketing performance information. The Regional Head of Performance & Insight will be responsible for building an in-depth understanding of the particular operational context, opportunities and challenges for market insight and analytics activities at the regional level.
In this role, key areas of focus will include:
- Communications strategy, planning and delivery
- Consultancy, analysis & problem-solving
- Internal customer focus
- Commercial & financial management
- Relationship & stakeholder management
- Leadership & management
To be considered for this role, core requirements include:
- At least five years’ experience in managing communications within a large and complex organisation
- Demonstrable experience in providing expert advice and guidance on market insight and analytics
- Demonstrable experience in coaching managers to use market insights and analytics to improve business performance
- Experience of working in a global organisation
Please note that this vacancy closes on 25 October 2019 at 23.59 (UK time) and can be based in any country with British Council operations in SSA excluding Rwanda & Zambia.
Our Equality Commitment:
Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following both the letter and the spirit of it to avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff worldwide are required to ensure their behaviour is consistent with our policies. The British Council is committed to a policy of equal opportunity and is keen to reflect the diversity of UK society at every level within the organisation.
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