We are a leading international bank focused on helping people and companies prosper across Asia, Africa and the Middle East.
To us, good performance is about much more than turning a profit. It’s about showing how you embody our valued behaviours – do the right thing, better together and never settle – as well as our brand promise, Here for good.
We’re committed to promoting equality in the workplace and creating an inclusive and flexible culture – one where everyone can realise their full potential and make a positive contribution to our organisation. This in turn helps us to provide better support to our broad client base.
The Role Responsibilities
- Responsible for driving and delivering the Corporate Affairs and Brand & Marketing strategies for the cluster, ensuring consistent and aligned delivery with the global agendas
- Leads the combined Corporate Affairs and Brand & Marketing team to identify opportunities and bring expertise and creativity at both strategic and execution levels within agreed budget and scorecard
- Fully accountable to the Cluster CEO and Cluster Client Business Heads (especially Retail and Commercial Clients where business is locally managed) for Corporate Affairs and Brand & Marketing activities, whilst ensuring their consistent understanding of both functions’ scope and deliverables.
- Represents the interests of the region Corporate Affairs and Brand & Marketing functions on the Cluster Management Team and within the function Corporate Affairs and Brand & Marketing Management Teams to help ensures strategies are relevant.
Strategy
- Determine the Corporate Affairs and Brand & Marketing strategies for the Cluster, working closely with the Country CEOs and Country Client Business Heads, ensuring alignment with the Group strategy
- Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities
- Work with the functions’ Cluster Heads and Management Teams to manage and implement key projects and strategy changes across the Bank
Business
- Lead the team to develop plans for Corporate Affairs and Brand & Marketing disciplines, deliver quality activities to drive exceptional client and corporate level experience, backed up by well design actionable metrics that are used for future decision making.
- Deliver quality activities to drive exceptional client experiences – on plan, on budget and on time
- Drive digital strategy and effective use of digital platforms across the Bank
- Provide direction on leveraging research insights to develop Customer Value Propositions and Thought Leadership positions to Cluster and Country Management Teams, integrating them into Corporate Affairs and Brand & Marketing plans
- Integrate the Brand strategy into the overall business strategy of the Bank working across Corporate Affairs and Brand & Marketing platforms, such as internal and external communication.
- Be a Brand Champion – ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes
- Lead the delivery of Corporate Affairs and Marketing activities in a framework that ensure they are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall SCB brand positioning through consistency in tone, manner, look and feel.
- Drive brand awareness and consideration in the cluster and achieve targeted metric levels for the region.
Processes
- Build in best practices to allow for solutions that are in line with the B&M strategy globally and partner with COEs within B&M and CA to make sure end to end alignment is in place.
- Proactively manage advertising and media agencies
- Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational efficiencies
People and Talent
- Work with the Cluster and Cluster CEOs to create a strong professional team of Corporate Affairs and Marketing professionals
- Able to share and advise on best practices and emerging developments across the region
- Enhance leadership capability and create a culture of talent development and empowerment in both functions. Champion capability and training requirements for the CA teams
- Build in best practice to allow for solutions that are on message with the CA strategy globally and partner with COEs within CA and B&M to make sure end to end alignment is in place
- Assess and measure the team’s activities to ensure alignment with plans, forecasts and capacity models.
Risk Management
- Demonstrate shift towards anticipation of risk
- Provide leadership around Risk Management, both reputational and operational to ensure they are proactively identified and mitigated in country and all issues are timely reported/escalated in line with Group and local policies and procedures
- Provide leadership and co-ordination of issues and crisis communications to the functions at Cluster and country levels
Governance
- Accountability for the Corporate Affairs and Brand & Marketing budgets and scorecards.
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the Cluster Corporate Affairs and Brand & Marketing teams
- For Corporate Affairs, be Reputation Risk Control Owner’s representative, enforcing the associated policies and procedures across the Bank
- Take responsibility for Corporate Affairs and Brand & Marketing achieving the outcomes set out in the Conduct Principles and Pillars.
Regulatory & Business Conduct
- Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
- Understand and ensure compliance with, in letter and spirit, all applicable laws, regulations and guidelines including those governing securities activities, company law, anti-money laundering, terrorist financing and sanctions; the Group’s policies and procedures; and the Group Code of Conduct. Effectively and collaboratively identify, escalate, mitigate and resolve risk and compliance matters.
Key Stakeholders
Internal
- Group Head of Corporate Affairs & Brand & Marketing
- Global Head, Brand and Marketing
- Corporate Affairs and Brand & Marketing Management Group members
- Cluster and Country CEOs
- Cluster and Country Client Business Heads
- Cluster and Country Functions Heads
External
- Advertising agencies
- Media agencies
- Vendors and suppliers
- Newspaper editors and journalists
- Non-Governmental Organisations
- Representatives in Central Government departments
- Relevant professional PR bodies in key regions
- Cluster peers in the industry and other sectors
Our Ideal Candidate
- Strategic acumen
- Conceptual thinking – able to structure and organise
- Execution orientation – able to execute and deliver results
- Service and customer centricity
- Leadership and change agent
- People management
- Influencing and networking
- Presentation and communication (written and speaking skills)
- Ability to manage in a geographically and culturally dispersed environment
- Experience in developing teams in diverse international organisations
- In-depth understanding of key business drivers, cultural, ethnic and religious conditions across geographies in order to translate global strategy in to effective local operations
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The post Head, Corporate Affairs and Brand & Marketing at Standard Chartered Bank is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
