The Senior Brand Manager is the PASSIONATE DRIVER of the Coke TM BUSINESS in SEABU. This position needs to lead the transformation of Coke TM, playing a critical role in achieving SEABU Goals. The main objective of the role is to implement the vision of the Coke TM portfolio, define a purposeful growth strategy, whilst refreshing the brand building capabilities of our teams. In the journey of contributing to our company mission of Refresh SEABU and Make a Difference, the Coke TM team will focus its efforts behind our marketing Key Vision Enablers.
KEY DUTIES/RESPONSIBILITIES:
1. Support the development of the Brand Strategy for the Coke TM Portfolio, inclusive of innovation and communication strategies that enable ACTION, based on strong consumer insights and analyses.
- Support the development of the Category SBP for SEABU, based on strong consumer insights and analysis. 10%
2. Support the development of Coca-Cola TM ABP and co-create Market ABP
- Support the development of Coca-Cola TM platforms/calendars/DME and align with Marketing Manager
- Support development and deployment across markets
- Partner with cross functional teams to develop holistic plans that enable growth 20%
3. Develop Coca-Cola TM Portfolio Innovation and Communication initiatives:
- Develop innovation initiatives end-to-end thru CIF process
- Develop Business Brief for Communication initiatives and provide feedback to cross functional teams along the Growth Factory process to make sure plans are developed and executed according to brief.
- Ensure disciplined performance tracking reviews on all initiatives (After Action Reviews/During Action Reviews/Category Reviews) 40%
4. Support Marketing Activation Teams to sell in major initiatives/innovations (i.e. Bottler Meetings, Quarterly
Business Plan Review (QBP); Monthly Marketing Review (MMR)
- Ensure information flow from and to the Activation teams 10%
5. Develop Ad Hoc Category initiatives to achieve annual business objectives.
- Monitor category and brand execution, and results. Proactively identify issues in markets and develop
solutions with local team.10%
6. Role model the behaviours and competencies of the TCCC marketer of the future, creating high engagement
(smiles) amongst your cross functional teams. 10%
RELATED JOB REQUIREMENTS/ QUALIFICATIONS:
REQUIRED EXPERIENCE
Minimum 5 years of brand marketing experience in a FMCG or equivalent environment, encompassing:
- Brand Management
- Project management
EDUCATIONAL REQUIREMENTS
Minimum: Bachelor’s Degree in Marketing or Business Economics.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
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