Godrej Consumer Products entered into a partnership with Darling Group Holdings, a leading pan-African hair care company, and acquired a 51% stake in the business. Darling, which has operations in 14 countries across Africa, is a market leader in hair extension products; a category which it has pioneered in the continent.
The Darling business was founded in 1979 by Saadallah Khalil and his uncle, Ali Hoballah. They started by trading in basic synthetic fibres used for braiding in Senegal in West Africa. Over the years, they expanded the brand and business to other countries in West Africa like Ivory Coast, Nigeria, Ghana and Cameroon.
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
- Coordinate cross-functionally to ensure consistency in brand-related decisions
- Analyze and report on brand performance to determine ROI
- Monitor market and consumer trends
- Develop pricing and distribution strategies
- Collaborate with Sales, Production for end to end execution of marketing plans
Qualifications
- Bachelor’s degree or equivalent in Marketing
- 5+ years’ brand management or marketing experience
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