Blueweb Technologies provides SEO services and software development for clients in Europe.
Job Description/Requirements
Responsibilities
- Plan, develop and evaluate online digital campaigns for clients.
- Define target audience and create buyer persona’s.
- Do Keyword analysis and keyword research to develop best keyword list that can be used in clients websites and create onsite optimization documents.
- Perfom conversion optimization with Google Analytics, Mouseflow and Google Optimize (a/b testing).
- Develop a marketing funnel and understand the customer journey.
- Create and publish high quality content applying marketing research and development.
- Collecting, analysing, interpreting and summarizing web performance data and proposing where a client will invest their marketing budget.
- Manage Google Ads platform (experience with Re-marketing campaign), Facebook Ads Manager, Twitter Ads platform, etc.
- Run Ad campaigns on Social Media platforms: LinkedIn, Facebook, Instagram, Twitter etc.
- Develop periodical reports on SEO traffic, ads, digital campaigns and Return on investment for clients.
- Manage the marketing investment budgets for clients.
Job requirements/Professional requirements
- Bachelor’s degree in Marketing, Communications, or related field.
- Over 3 years’ experience in the relevant field.
- Ability to maintain dialogue with team and clients.
- Ability to train & support team in several areas e.g. SEO, Keyword analysis, Optimization e.t.c
- Have good communication skills: speaking, writing and presentation.
- High level of experience in Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
- Hands on in doing Keyword analysis, google analytics, google data studio, onsite optimization, linkbuilding and creating link profiles
- Practical experience in conversion optimization and a/b testing
- Proficient with Internet
- Ability to type very fast (Blind typing) using keyboard.
- Understanding of internet trends.
- Attention to detail.
- Ready to grow on personal and professional level.
- Ability to enjoy while doing the work.
- Someone who is proactive in giving ideas for SEO campaigns.
- Knowledge of WordPress is added advantage.
What we offer
- A great team to work with and learn from
- A modern and quiet work environment
- A market rate salary
- A daily lunch
The post (Online) Marketing Strategist at Blueweb Technologies appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post (Online) Marketing Strategist at Blueweb Technologies is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
