We provide strategic direction on marketing/activation activities by identifying market opportunities and developing campaigns and offline activation activities that deliver results. We specialize in offline, and online social media campaign development, marketing, advertising, and promotions.
We are looking for a passionate Digital marketing specialist to help with our goal of turning our client’s ideas into reality.
The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
Key Responsibilities
- Be tech-savvy in implementation, tracking, and measurement of digital marketing campaigns rolled out
- Advise on any paid media strategies that are worth an investment and attract ROI
- Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
- Maintain regular measurement of the ROI of campaigns
- Collect and use data to inform the team of new campaigns and the evaluation of existing campaigns
- Ensure all digital marketing activities are scheduled and operate within the budgetary allocation
- Plan and project manage multiple online campaigns across multiple platforms
- Participate in forming effective paid search strategies
- Oversee accounts on search platforms (e.g. Google Ad Words, YouTube, etc)
- Plan, execute, monitor & optimize keyword selection and audience targeting
- Write attractive and concise copy for adverts
- Curate social media content alongside the rest of the team.
- Handle social media listening in terms of using platforms such as Google alerts to inform the team whenever the brand keywords are mentioned.
- Constant optimization of the social media platforms
- Assist in posting and optimizing Google My Business profiles for all SSCs
- Work alongside the team in creating social media content and assist in conducting Facebook/Instagram live and stories.
- Ensure smooth sharing of leads to the internal systems built for easy accessibility by the sales team.
Does this sound like you?
- Minimum of Bachelor degree in marketing and at least 2 years experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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The post Digital Marketing Specialist at Shwari Marketing is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
