The Kenya Revenue Authority (KRA) was established by an Act of Parliament, Chapter 469 of the laws of Kenya , which became effective on 1st July 1995 . The Authority is charged with the responsibility of collecting revenue on behalf of the Government of Kenya. A Board of Directors, consisting of both public and private sector experts, makes policy decisions to be implemented by KRA Management. The Chairman of the Board is appointed by the President of the Republic of Kenya . The Chief Executive of the Authority is the Commissioner General who is appointed by the Minister for Finance. PURPOSE OF KRA Assessment , Collection, Administration and Enforcement of laws relating to revenue.
Department: Commissioner General’s Office
Division: Transformation Leadership Office (TLO)
Section: Enterprise Project Management Office (EPMO)
Location: Times Tower, Nairobi
Main Purpose of Job
This position works closely with internal teams to develop a strong brand, develop and implement communication campaigns that will not only drive taxpayer’s engagement, but will further define KRA’s reputation and image Leading to enhanced tax compliance. This position will coordinate and oversee various aspects of design, development, implementation, monitoring and evaluation of brand strategic and external communication programmes and initiatives. Ensures brand communication strategy is in line KRA Corporate Vision and plan and ensures adherence to KRA’s standards and guidelines for increased brand visibility.
Key Performance Areas
Brand building
- Oversee and coordinate development of a brand strategy
- Build the mechanism that allows the collection and creation of compelling content which engages current and prospective taxpayers
- Lead the planning and execution of the brand initiatives; oversee the creative development of publicity collaterals across all channels and other related communication and media platforms
- Develop and lead the implementation of brand communication budgets and monitor progress against key performance indicators
- Develop strategies aimed at promoting KRA brand through implementation of CSR initiatives
- Develop, coordinate and execute campaigns aimed at communicating brand message and communicate brand personality
Brand Evaluation
- Coordinate regular research and surveys in brand communication and proactively obtain market trends and insights on brand value, visibility, awareness and perception
- Assess associated brand risks and make recommendations to the management on propositions that promote growth of the brand and enhance the KRA’s visibility
- Develop brand evaluation and audit framework
Communication Planning & Implementation
- Develop, implement and evaluate annual communication plan
- Design, plan and supervise the effective implementation of communication strategy and programmes
- Develop engaging communication initiatives and material to build taxpayer engagement
- Identify and mitigate communications challenges and risks which could impact on KRA’s reputation
- Ensure that the KRA brand and identity is adhered in all communication channels
- Contribute to communications results and calendar
Campaign managements
- Manage the development, implementation, tracking and measurement of on time brand communication campaigns that drive brand awareness and increase tax compliance
- Devise campaign Key Performance Indicators (KPI) that produces the desired communication and tax compliance results and demonstrate a Return On Investment. (ROI).
- Develop and implement campaign Monitoring & Evaluation and risk framework
- Ensure that the KRA brand and identity is adhered to in campaigns conceptualization
- Monitor and oversee campaign budgets spending
- Plan, advise and manage end to end processes for strategic corporate communications campaigns
Agency Management
- Develop and coordinate agency management framework through inclusive regular quarterly review meetings
- Manage contracted agencies to ensure that the desired results are achieved and the Authority receive Value for money.
- Lead and coordinate agency engagements
- Lead in design, layout and production and of public facing information materials such case studies, media pack, fact sheets, brochures, explainer videos, 2D explainers, external documentaries, FAQ’s
Administrative roles
- Streamline work processes within the assigned function to improve performance of the brand and enforce brand guidelines and communication frameworks
- Develop annual work plans and budget
- Lead the development in implementation of all policies and procedures within the function
- Offer leadership and continued development of the designated brand team and cooperation with other departments
- Ensure all KRA brands Intellectual Property rights are secured
- Coordinate KRA’s advertisement
- Manage day to day relationships of communication consultants
- Develop individual PC and appraise staff below you
Skills and Knowledge Job Demands
Minimum Academic Requirement
- A Bachelor’s Degree in Business Management Communication, Journalism, Public Relations, Media studies
Membership to professional Association
- Member of CIM, MSK or PRSK
- Minimum Years of Relevant Experience
- Minimum of 5 years’ experience in communications or Public relations with above 2 years in senior management
- Ability to create and deliver engaging, thoughtful and effective presentations
- Additional certification in creative communication will be an added advantage
Competencies
- Demonstrable ability to create- and deliver compelling, result oriented and engaging communication presentations that effectively change consumer behaviour and enhance business objectives
- Content Development – Well skilled with demonstrable experience and leadership proficiency in the development of communication materials or lead others in developing drafts of communication materials.
- Strong conceptual and research/analytical skills – Has the ability to think strategically and rapidly analyse and integrate diverse information from varied sources into conclusions and recommendations.
- Communication Strategy, Planning, and Execution – Has moderate experience in and/or demonstrates a working or functional proficiency level sufficient to lead the planning, development, and execution of a communication strategy
- Intuitive ability to lead and/or follow throughout the organization. A collaborative leader, with ability to work vertically and horizontally to deducted necessary information to drive brand communication
- Industry awareness- distils, interpret and/or circulate.
- Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.
- Strong oral and written communication skills and capable of interacting with all levels of management.
The post Manager, Brand Management & Communication at Kenya Revenue Authority (KRA) appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Manager, Brand Management & Communication at Kenya Revenue Authority (KRA) is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
