Melvin Marsh International is a Kenyan based family business that first begun with the production of Kenya first free-flowing salt- Melvins Flow salt, in 1995. Soon after, Kenya’s first flavored teas were launched under our renowned brand – Melvins Teas. Founded on a passion for the finest tea, we focused obsessively on building a world-class company with several strong Melvin’s brands. We flavor our teas with only 100% natural ingredients. The result – A range of teas that were flavorful, fun and refreshing. Over the years as our reputation grew, and our reach spread, it became equally obvious that people throughout the country shared this desire for a cup of tea that was much more than simply refreshment, but an enjoyable, memorable and satisfying experience, leading to the launch of our very own first Tea House – Melvins TeaHouse in the upmarket Lavington Mall. Today, Melvins Teas serves millions of cups a year. The product base has expanded to include lines; not only flavored teas but herbal and fruit infusions including green, orthodox and purple tea.
Department: Sales & Marketing
Position Reports To: Marketing Manager
Objective:
To lead in developing the Trade Marketing Strategy and Tactics so as to attain defined business objectives, in particular, increase in sales through Instore excellence, winning in the trade and field team optimal management.
Key Responsibilities and Accountabilities:
- Develop the Trade Marketing strategy for Modern Trade and cascade the same to the sales team.
- Develop the Trade Marketing strategy for General Trade and cascade the same to the sales team.
- Cascade the trade strategies to both the sales and marketing team.
- Provide support required in implementation of JBP guidelines
- Develops an annual marketing plan in conjunction with the sales department, determining which activities to follow during the year and which will focus on meeting organizations objectives.
- Works with all departments to execute the plan.
- Developing a marketing strategy aligned with the brand strategy while focusing on Distribution, Display, Promotion and Price.
- Provide marketing support to all business units and ensure judicious utilization of the marketing spend for effective implementation of activities i.e. product launches and promotion strategies.
- Monitor product distribution and consumer reactions. Managing marketing schemes to push the product to the agents and distributors.
- Specifying market requirements for current and future products by conducting market research, competitor activity supported by on-going visits to customers and non-customers.
Knowledge, Skills and Experience
- Must be a Masters/degree holder – Marketing, PR, Business Administration
- At least 5 years’ relevant experience in an F.M.C.G company.
- Strong knowledge/understanding of consumer industry, market dynamics and requirements
- Experienced in analyzing large amounts of data and trends
- Ability to think critically and creatively
Person Specifications
- Strong interpersonal, communication, organization and follow-through skills
- Must have leadership and managerial skills
- A passionate, self-motivated, energetic, creative and enthusiastic team play who is change oriented
- Build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
- Proactively establish and maintain effective working team relationship with all support departments
- Must thrive on challenge
- Working knowledge of Microsoft office applications
- A clean driving license
The post Trade Marketer at Melvins Tea appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Trade Marketer at Melvins Tea is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
