B Lab is a non-profit organisation that serves a global movement to redefine success in business, so that all companies compete not only to be the best in the world, but the best for the world. B Lab drives this systemic change by building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing. To become a B Corp business are certified by B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. B Lab East Africa has been established by the founding East African B Corps to build awareness of the movement in AFrica and represent our growing community.
The B Lab East Africa Communications & Marketing Internship is a rolling 6-month programme required to strengthen our role in raising social and environmental performance awareness and enhancing the profile of B Lab East Africa, B Corporations in Africa, stakeholders and partners across Africa. This internship is also an excellent opportunity to experience various aspects of communications and marketing while also gaining a good understanding of a global non-profit organisation.
Duties and Responsibilities
The Intern will work under the direct supervision of the Communications & Marketing Coordinator to perform the following key roles:
- Support strategic online communications planning and processes that contribute to B Lab East Africa’s mission and work to increase visibility of the organization and raise public awareness;
- Support the management of B Lab East Africa’s online presence on social media, including regular updates and campaigns;
- Monitor and analyse online conversations around priority and emerging issues on impact management and governance; and identify opportunities for B Lab East Africa to engage in these conversations;
- Prepare analytic reports on a regular and ad-hoc basis that synthesize digital impact and suggest adjustments of outreach initiatives based on data;
- Support the production of communication products and materials like infographics, videos etc.;
- Assist in updating and preparation of content for the web page;
- Support visual and digital communications, including photo gathering and editing, graphic creation and presentation, and other multimedia editing, including video and audio;
- Help to design and prepare information & advocacy materials and publications;
- Supporting the collating of case studies, the development of project profiles and stories;
- Collaborate with staff on new ideas, direction, and tools for marketing and communications; and
- Any other duties as assigned by management.
Competencies
- Firm grasp of social media tools and platforms including Facebook, Instagram, Twitter and LinkedIn.
- Completed or working toward a college degree, preferably in a related field (e.g. Marketing/Communications, Advertising or Public Relations, Business Administration)
- Previous internship or related experience in marketing or communications is a plus
- Understanding of the basic principles of public relations and/or marketing
- Must be computer literate (working knowledge of word processing, PowerPoint, Excel).
- Proficiency in Adobe InDesign, Premiere Pro and Photoshop highly desired.
- Knowledge of HTML, website content management and graphic design is a plus
- Possess excellent written, oral communication and interpersonal skills
- Genuine enthusiasm for creating compelling marketing materials to support B Lab East Africa’s programming
- Self-starter, good time management, creative, with ability to communicate in a professional manner
- Ability to work well independently, and within a team
- We encourage portfolio submission of past work as a plus
Benefits:
- Experience working for a global non-profit organisation, in the business impact measurement and management space, in emerging markets.
- The opportunity to learn and connect to create a better world for future generations.
- Opportunity to interact with staff and members across the globe.
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