CIC Insurance Group Limited, commonly referred to as CIC Group, is an insurance and investment group that operates mainly in Kenya, Uganda, South Sudan and Malawi
PURPOSE:
The role holder will be responsible for managing research strategies and initiatives across the Group and using derived insights to seek new opportunities within the respective markets and inform business decisions.
The role holder will also support the development of new products through research and analytics.
Primary Responsibilities:
- Develop and oversee implementation of market research strategies across the Group;
- Coordinate and manage all research work conducted internally and by external service providers;
- Continuously monitor new trends for insights and opportunities in the market and advise management;
- Support new product development initiatives in liaison with other departments;
- Monitor the performance of products, enhancements and obsolescence;
- Design and implement a feedback mechanism for the Group, including staff and customer surveys;
- Profile all company customers based on available data;
- Prepare and implement research yearly calendar as well as monitor utilization of the function’s budget;
Person Specifications
Academic Qualifications
- A Bachelors and/or Master’s Degree in Marketing Research, Marketing, Sociology, Anthropology or related fields
- Excellent knowledge of statistical packages (e.g. SPSS, Quantum)
Professional Qualifications
- Holds membership to local and/or global research associations
Experience
- Up to Five (5) years’ relevant experience
Skills and Attributes
- Strong analytical and critical thinking
- Strong communication and presentation skills
- Leads by example and empowers others by instilling a sense of ownership
- Confident negotiation/ persuasion skills
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The post Research and Innovation Manager at CIC Group is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
