The name HCS Africa is derived from carefully selected words: ‘Human’, referring to our people-oriented approach, ‘Capital’, referring to our commitment of increase in profit, and ‘Synergies’, referring to the collaborative nature of our organization. Therefore our service provisions and methodologies are wholly centered on adding value to your most important source of profit – Human Resource – and anything else in line with your business priorities which require the synergy of our partnering stakeholders.
Our client, a well-established company in the FMCG sector and with a long track record in Kenya and overseas Markets, is seeking to recruit a highly competent and outstanding Brand Manager to oversee the formulation and implementation of marketing strategies to ensure increased revenue, profits, market share, customer satisfaction and the realization of short term and long term company objectives.
Reports to: Marketing Manager
Direct Reports: Brand Assistants
Key Duties and Responsibilities
- Develop, implement & monitor annual strategic brand plans including economic management of allocated budget.
- Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
- Identify and recommend market research Programme aimed at enhancing brand positioning.
- Analyzing market research data including secondary research and taking corrective action for enhancement of brand strategies.
- Effective management of brand advertising and sales promotion to generate brand growth.
- Recommending, planning & co-coordinating brand PR activities likely to enhance the brand sales and image in the short or long term.
- Monitor competitor activities affecting the brand and take appropriate corrective action
- Monitor, evaluate and recommend brand-packaging update including pack and range extensions, new product development and follow through to implementation in liaison with Marketing Manager.
- Regular and continuous monitoring of brand costs and profitability and recommend areas for improvement.
- Prepare monthly brand expenditure and variance report to control budgeted expenditure.
- Plan and implement brand media strategy.
- Market intelligence through regular trade visits and utilizing this to enhance brand activities.
- Design, procurement and economic distribution of brand promotional materials to plan.
- Interaction with Area sales managers to give updates on implementation of Brand strategic plans.
- Full supervision and of external agencies execution and continuous review sessions as aligned with the marketing manger
Key Qualifications & Skills
- A Bachelor’s degree in a business-related field
- Postgraduate Diploma in Marketing (CIM)
- Minimum 5 years’ working experience in Brand Management and in the FMCG industry, 2 of which should have been at the management level
- Solid interpersonal skills and the ability to work on cross-functional teams in both leadership and member roles.
- Strong presentation and writing skills.
- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
- Will be known for their innovation and vision in the area of Brand Development/Brand Management.
- Strong project management skills.
- Strategic thinker and creative marketer.
- Results oriented and self-motivated.
- Strong Leadership skills.
- Computer literate in MS Office applications
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