TDF Advertising Ltd is an advertising company based in Nairobi, due to expansion and growth, the following position has come up in our organization.
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd.
Responsibilities
- · Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers and other digital team members.
- · Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
- · Proofread, edit, and optimize copy for digital
- · Write benefit-driven copy for landing pages that will generate leads and conversions
- · Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
- · Generate, edit, publish and share daily content (original text, images, video or HTML) on social
- media that builds meaningful connections and encourages engagement/action
- · Create social media editorial calendars and schedules
- · Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
- · Develop email marketing campaigns that get opened, read and clicked
- · Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
- · Create, edit and proof copy according to customer expectations while meeting deadlines. Some examples include: headlines, press releases, web copy, brochures, radio/TV scripts or other related marketing materials.
- · Create taglines and slogans that appear on brochures, websites and other promotional materials.
- · Have detailed knowledge of the target audience of each project and maintain an accurate tone
- of voice.
- · Have regular interaction with clients and provide suggestions for content related issues.
- · Manage company’s social media to bolster the online presence through interaction with end users.
- · Postings may include: TDF best practices, public relations, service offerings and client success
- stories.
- · Attend and participate in company, department and client meetings.
- · Prepare reports upon request.
- · Perform other duties as assigned and required.
Qualifications
- Bachelor’s degree or equivalent experience in Advertising
- 3+ years’ of marketing or copywriting experience
- Excellent written and verbal communication skills
- Highly organized with excellent attention to detail
The post Lead Copywriter at TDF Advertising Ltd appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Lead Copywriter at TDF Advertising Ltd is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
