Our name, brand and identity are inspired by the Baobab tree, an iconic symbol of life and growth in Sub-Saharan Africa.
The role:
We have ambitious plans on the next step of our journey developing the leading early-stage investor for frontier markets, and are seeking a Junior Venture Partner Marketing/Branding to help us develop and roll-out our capacity growth support to start-ups founders in Africa. This role is for someone with good knowledge and exposure to marketing and branding for early stage ventures, with ideally a good eye for design and design software knowledge.
What you’ll do:
Play an active role managing and supporting start-ups within our portfolio, blending project management, strategy consulting, marketing principles; work alongside founders remotely and in-market to help grow their businesses. You will specifically work closely with our portfolio companies on the following:
Marketing:
- Work closely with the startups to create and implement successful marketing campaigns from ideation to execution to our portfolio companies.
- Your recurrent activities will include content creation, social media, PR, partnership marketing, SEO and SEM, events in partnerships with our start-ups founders.
- Creation of marketing collateral for both traditional and digital channels.
- Work closely with start-ups on their marketing assets, website, branding, business proposals, investment decks and more.
- Ability to elevate and accelerate social, digital marketing for start-ups.
Branding:
- Create brand identity, mission & values, positioning, and voice for their audiences.
- Define key consumer target segments & point of brand differentiation.
- Conceive, execute, and lead influencer and brand engagement campaigns.
- Be the point of reference for our start-ups social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and help them on content creation/management.
- Research, identify and develop investment opportunities; analyse and evaluate start-up founders and their businesses; create and pitch investment proposals to our investment committee.
- Work with a cross functional team of Data, Product, Growth, Engineer, Finance, Consulting specialists to support growth and scaling strategies for our start-ups portfolio.
What we’re looking for:
- 2 to 5+ years experience in marketing / branding.
- Experience in developing content for digital communications channels, including web sites, intranets, email campaigns, and social media.
- Very data driven and should be curious about and tell stories using data.
- Experience with traditional & digital marketing.
- AdWords and analytic platforms, mail programs such as Constant Contact and Mailchimp, blogging and blogging platforms, website creation and management.
- Genuine intellectual curiosity, strong interpersonal skills and ability to build diverse relationships.
- Energy, hustle, and initiator mentality.
- Strong communication and presentation abilities. Comfortable communicating, discussing, and debating insights with leaders within the start-ups.
- Start-up experience is essential as the ideal candidate must be able to illustrate where you’ve encountered difficulty and must understand the demands of a start-up environment. You’ve worked in a start-up or, even better, have started your own business.
- You have a demonstrable passion for Africa, technology and entrepreneurship.
- You’re a people person, capable of identifying, nurturing and amplifying the potential in others.
- You’re an excellent communicator and are fluent in English, with bonus points if you also speak French or Portuguese.
- You are always learning and constantly challenging yourself and others around you to be better.
Our nice to haves:
- You are comfortable building infographics, and have experience using design tools to create visual communications. Photoshop and Illustrator are your middle names!
- Paid Marketing experience (SEM, SEO, CRO, paid/organic social, email, affiliate, influencer and planning, content marketing).
- Have lived or worked in any of our key markets across Africa.
For the right candidate, we offer a competitive salary; an opportunity to work with inspirational start-up founders on a day-to-day basis; and genuine responsibility and ownership to shape the strategy and direction of our business and your own personal and professional development.
The post Junior Venture Partner Marketing/Branding at Baobab Network appeared first on Jobs in Kenya - http://jobwebkenya.com/.
The post Junior Venture Partner Marketing/Branding at Baobab Network is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
