Brief DescriptionReporting to the Director – Enterprise Business Unit , the position holder will be responsible for developing, driving and implementing the e-commerce strategy to maximize sales, with a persistent emphasis on customer acquisition, conversions and maximizing average order value.Detailed Description
- Acts as a mini-CEO for the e-commerce business for Safaricom
- Lead the whole e-commerce department including marketing, merchant relations, customer support, product managers and other support functions
- Ability to define product pricing, communication and selling strategy
- Work closely with all departments like technology, finance, risk, assurance to define product strategy and ensure alignment to corporate strategy
- Work closely with HR team to recruit the top e-commerce talent and build a passionate startup-like culture for the e-commerce unit
- Ability to understand the African market, culture and competition and come up with appealing value proposition for the customers
- Ability build fit for the future passionate teams with great team empowerment and support
- Ability to identity and work closely with the seller community to provide customers with relevant products.
- Work with products owners and technology function to build future fit solutions to compete locally and globally
- Have deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
Experience in digital marketing and sales and ability to increase customer engagement on MASOKO.Job Requirements
- 10+ years in E-commerce domain with strong leadership experience
- Commercial lead with 8+ experience in leading talent towards delivering customer needs
- MBA or masters in management is recommended
- 5+ years of experience in digital marketing and sales
- Management skills in leading agency, customer support, merchant, logistics, delivery teams.
- Experience in e-commerce platforms like magento or similar ones is a plus
Additional Details Critical Competencies for Success
- Evidence of deep knowledge in e-commerce product strategy, product recommendation based on AI, customer driven user experience, product execution and offline and online merchandizing.
- Evidence of managing crosscutting datasets and driving insights
- Able to generate segmented insights that touch on Safaricom’s Consumer and Enterprise Business Units
- Evidence of using alternative methodologies to reduce costs of data collection, analysis and alternative insights
- Understanding of digital data collection and surrounding metrics
- Documented evidence of other strategic studies for both consumer and business segments
- Adherence to project plans/deliverables
- Strong quality assurance background
- Insights driven business plans
- Evidence of insight sessions with key stakeholders
- Documented reports of bi-annual reviews for key suppliers
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