Social Media Skills
You will need to have:
- a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- knowledge and understanding of algorithms and search engine optimization
- creative skills for contributing new and innovative ideas
- strong verbal communication skills for articulating ideas to colleagues and clients
- organizational skills, with the capacity to prioritize and work across multiple projects
- the ability to work well under pressure and meet deadlines
- data analysis skills and statistical prowess to draw actionable insights
- online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- an eye for detail and the ability to work accurately
- Excellent team work and networking skills.
Responsibilities
As a social media manager, you’ll need to:
- develop a social media strategy and set goals to increase brand awareness and increase engagement
- manage all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Google + and Instagram
- plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- develop and manage competitions and campaigns that promote the organization and brand
- write engaging blog posts and articles
- create engaging multimedia content
- form key relationships with influencers across the social media platforms
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as Google Analytics
- educate other staff on the use of social media and promote its use within the company (in-house roles)
- Regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
Your key Achievements in the organization include:
- Brand Development
- Identify Target Customers
- Set Clear Objectives
- Visual Design and Web Development Strategy
- Solid Content Strategy
- Promotion Strategy
- Engagement Strategy
- Conversion Strategy
- Measure & Analyze to Establish ROI
The post Sowho Job Vacancy : Social Media Manager appeared first on Jobs in Kenya - https://jobwebkenya.com/.
The post Sowho Job Vacancy : Social Media Manager is republished from Jobs – Jobs in Kenya – https://jobwebkenya.com/
