Plan International was founded over 75 years ago with a mission to promote and protect the rights of children. The organisation was set up by British journalist John Langdon-Davies and refugee worker Eric Muggeridge in 1937, with the original aim to provide food, accommodation and education to children whose lives had been disrupted by the Spanish Civil War.
Role Purpose
Plan International is an independent child rights and humanitarian organisation committed to children living a life free of poverty, violence and injustice.
We actively unite children, communities and other people who share our mission to make positive lasting changes in children’s and young people’s lives. We support children to gain the skills, knowledge and confidence they need to claim their rights to a fulfilling life, today and in the future. We place a specific focus on girls and women, who are most often left behind. We have been building powerful partnerships for children for more than 75 years, and are now active in more than 70 countries.
The Regional Communicaions and Media Specialist will be responsible for executing an intergrated communications strategy in alignmen with Plan International’s visibility advocacy and fundraising goal. They will take the lead ot postion Plan International in the region as the leading organisation for Children’s rights and equality for girls. The role will develop a connection and interaction with key audience (both internal and external) to gain support for the the mission of Plan Internatioanl in the Region.
Dimensions of the role
- Contribute to the development and delivery of creative and strategic media and communications work to support organisational objectives at country, regional and global levels
- Expert knowledge of traditional and new media to manage the delivery of messages to both internal and external audiences, assessing the reputational risks and advising on opportunities
- Demonstrate a good understanding of development and humanitarian issues and the use of Communications for campaigning and influencing.
- Analysis, interpretation, production and communication of complex information to multiple audiences.
- Management of internal relationships at country, regional and global levels.
- Serve in an advisory role, including to senior management, on communications and brand issues.
- Focus on innovation and finding creative new ways to communicate messages to new audiences
- Capacity building on media and communications work for country teams
- Working with others and building network.
- Taking initiative, working independently and proactively and working within a high pressure environment keeping tight deadlines while at the same time working as an effective team member.
Accountabilities
Media Management 25%
- Implement a regional media strategy aligned to Country Strategic Plans and Programmes and linked to the global strategy, to deliver high impact media coverage in regional and global markets.
- Support media work on major humanitarian emergencies such as conflicts, food crises and disasters; manage media enquiries and link with relevant spokespersons as appropriate.
- Build and maintain strong linkages with media at regional and international levels, develop partnerships with media outlets and bloggers.
- Manage risk and brand reputation to ensure that media work benefits rather than harms Plan International’s strategic objectives and does not endanger staff, programmes, partners and the communities we work with
- Analyse and advise Management on changing trends and opportunities in the regional and global media landscape
- Monitor and evaluate the impact of media projects at both country and regional levels, and provide regular strategic reporting and give recommendations
Content Development 20%
- Gather internal knowledge and transform it into exciting and useful messages, and disseminate it to the right audiences through identification of the most effective distribution channels
- Produce high quality materials including information packs, opinion pieces, power point presentations, press releases, speeches and talking points, opinion pieces, news reactions, photos, blogs, annual reports, newsletters, video and multimedia content
- Support Country Offices and the Regional office in ensuring adherence to communication policies, protocols, standards and brand compliance
- Implement guidelines and standards for producing communications content and ensure its being followed
- Ensure material is properly signed off
- Capacity Building
- Provide technical support and mentoring as well as on the job training to a network of communications staff in the region
- Provide support to spokespeople on a range of humanitarian, development and campaigning issues while training more spokespeople in the region
- Build capacities of country and regional teams on capacity gaps related to media and communications
External Communications 20%
- Support stakeholder identification and mapping to feed into a comprehensive stakeholder engagement strategy
- Provide strategic advice and support to the regional leadership team and senior management in relation to communications
- Work with country teams, programme staff and partners to ensure production and availability of high quality communications products for a wide range of audiences including donors, partners including the private sector, policy makers and the general public, at global, regional and country levels
- Manage external consultants as required for the development of agreed outputs
- Objectives: Finalise the calendar of events taking into account the global and Plan International Calendars as well as the Regional Calendars (including key AU events, major conferences and events)
Internal Communications 20%
- Manage Plan International’s internal communications for the region, exploring new ways to get messages across using social media and online platforms
- Create and manage content for Plan International’s MEESA website content and social media accounts and oversee delivery of the same across country offices
- Generate content around high-priority Plan International issues and campaigns, edit and produce content that increases Plan International’s staff understanding of our core vision – internal newsletters, communiques, videos, talks
Objectives:
i. Daily updates of the social media links and weekly report summaries of what has been uploaded and activity in terms of views, comments etc
ii. Weekly summary of the content that has been uploaded onto Planet
iii. Media bundle produced for every major activity. This includes the background content, key messages, communication objectives, accompanying talking points and social media bundle
iv. Workshop report on the social media workshop with a proposal on which initiatives MEESA should adopt for the social media work.
Dealing with Problems: 10%
- Complexity of problems handled & the degree of investigation, analysis, & creative thinking required to solve them
- This post is a pivotal position that has to support the delivery of communications outputs with diverse demands and pressure from different parts of the organisation to often tight deadlines.
- Ability to prioritise and maintain focus while still demonstrating high levels of customer orientation are key for this post.
Other responsibilities – 5%
Other tasks and responsibilities as may be assigned by the Regional Communications and Media Manager from time to time.
Safeguarding Children & Young People Policy
Ensures that Plan International’s global policies for Safeguarding of Children & Young People and Gender Equality and Inclusion (GEI) are fully embedded in accordance with the principles and requirements of the policy including relevant Implementation Standards and Guidelines as applicable to their area of responsibility. This includes, but is not limited to, ensuring staff and associates are aware of and understand their responsibilities under these policies and Plan International’s Code of Conduct (CoC), their relevance to their area of work, and that concerns are reported and managed in accordance with the appropriate procedures
Internal and external contacts
Internal:
- Regional Programme team Country Communications staff Regional Advocacy Specialist IH communications team
- Regional offices communication staff
- Country Directors
External
- Media Contacts
- Communication staff from other INGO’s as necessary.
Technical Expertise, Skills And Knowledge
- MBA/University degree in Communications or related field with 5 years of practical experience in similar position most of which should preferably be from within the humanitarian/NGO sector and understanding of rights-based approach.
- Demonstrated and considerable experience of working with international media, communications or public relations roles.
- Must show demonstrable impact in using communications as a tool for social change.
- Demonstrated experience of the key responsibilities, including working with media, delivering communications strategies, managing internal communications, knowledge of digital media, and creating networks.
- Excellent analytical and critical thinking skills, including ability to find, absorb, analyse and prioritise information from many different sources, and proven experience of strategy development.
- A record of accomplishment of achieving results and strategic impact on communications and media and in building capacity for teams to deliver.
- Familiarity with the social, political and economic context of the MEESA region, and its humanitarian and Excellent written and verbal communication skills and the ability to communicate complicated and technical issues in a concise and clear way, to a wide range of target audiences development issues.
Desirable
- Excellent written and verbal communication skills and the ability to communicate complicated and technical issues in a concise and clear way, to a wide range of target audiences.
- Sound political judgement and risk management
- Ability to work under pressure, to tight deadlines, with competing priorities and minimal supervision.
- Ability to travel – sometimes at short notice and to humanitarian crisis areas
- Flexibility and adaptability
- Excellent inter-personal skills and ability to work in multi-national, multi-cultural teams
- Experience of working in large scale/fast moving emergency responses would be an advantage
Plan International’s Value In Practice
We are open and accountable
- Promotes a culture of openness and transparency, including with sponsors and donors.
- Holds self and others accountable to achieve the highest standards of integrity.
- Consistent and fair in the treatment of people.
- Open about mistakes and keen to learn from them.
- Accountable for ensuring we are a safe organisation for all children, girls & young people
We strive for lasting impact
- Articulates a clear purpose for staff and sets high expectations.
- Creates a climate of continuous improvement, open to challenge and new ideas.
- Focuses resources to drive change and maximise long-term impact, responsive to changed priorities or crises.
- Evidence-based and evaluates effectiveness.
We work well together
- Seeks constructive outcomes, listens to others, willing to compromise when appropriate.
- Builds constructive relationships across Plan International to support our shared goals.
- Develops trusting and ‘win-win’ relationships with funders, partners and communities.
- Engages and works well with others outside the organization to build a better world for girls and all children.
We are inclusive and empowering
- We empower our staff to give their best and develop their potential
- We respect all people, appreciate differences and challenge equality in our programs and our workplace
- We support children, girls and young people to increase their confidence and to change their own lives
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