World Vision is an international Christian relief, development and advocacy organisation working in almost 100 countries world-wide to create lasting change in the lives of children, families and communities to overcome poverty and injustice.
PURPOSE OF POSITION:
To digitally enhance the way World Vision approaches storytelling and brand-building by harnessing digital platforms and technologies (e.g. IGTV, Augmented Reality, gamification) and apply current storytelling techniques (e.g. micro-storytelling, data-driven storytelling) and using a zero-waste approach to maximize World Vision’s storytelling content across multiple platforms and mediums globally. The position will play a strong role in helping develop digital strategies to apply key themes, such as impact and transparency, and apply these to storytelling content across platforms and mediums.
This role requires extensive digital platform and digital storytelling experience, specifically in campaign development, digital platform execution and a strong focus on engagement, measurement and reporting, able to demonstrate significant lift in results as an outcome.
Key Responsibilities:
- Developing solid and succinct digital / storytelling strategy and executions of how storytelling pieces can be applied to different mediums.
- Engaging with creative (and other) agencies to brief and review content the agency is creating.
- This role will need to manage the relationship and have day-to-day engagement with the creative agencies to ensure they are briefed appropriately, that the capture the footage required and that the deliver on time, on budget and on scope.
- Implementation, monitoring and reporting of storytelling engagement across digital platforms and properties.
- Engaging with internal teams within World Vision (globally) to understand current storytelling assets (and identification of new assets if required) and implement across various tests, executions and projects.
- Translation of materials into development of ‘ready-to-market’ materials to be used globally in social feeds, web content etc.
Knowledge, Skills And Abilities:
- Bachelors or Masters level degree in marketing, digital or production related disciplines.
- Technical ability to create, edit and produce digital assets for digital and social mediums.
- Strong knowledge and high degree of familiarity and experience with current digital and social platforms (and the best means of maximizing content for each medium).
- Experience in either working in a digital agency or managing day-to-day relationship with digital agencies.
- Development of sound strategy documentation with demonstrable execution and results.
- 5+ years in digital + creative industry / roles performing function specializing in digital asset development and platforms.
Preferred Skills, Knowledge and Experience:
- MBA or Masters equivalent.
- 3+ years in NGO sector and solid understanding of NGO fundraising.
- Preferred experience in digital marketing areas such as: application development, UX, audience targeting, lifecycle marketing, social listening, gamification experience, VR / AR experience.
- Strong experience in campaign development and digital platform execution with a strong focus on engagement, measurement and reporting, able to demonstrate significant lift in results as a result.
Work Environment/Travel:
- The position requires ability and willingness to travel domestically and internationally up to 15% of the time.
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