Lipa Later is a risk free, point of sale credit option that allows retailers to sell goods and services to consumers with repayments made in affordable monthly instalments. It is the leading third party instalment plan for retailers in East Africa currently operating in Kenya and Rwanda. Our product offering allows for both online and offline integration with retailers and both online and offline sales platforms for consumers.
About the Role:
The overall objective of this role is to take responsibility for the overall marketing results of the organization in all regions. They will oversee marketing strategies and efforts in order to strengthen the company’s market position and achieve desired business goals. This leader will create and execute innovative marketing strategies to profitably increase revenue and grow the brand.
VP of Marketing Responsibilities:
General Duties/Responsibilities:
- Develop and implement a cohesive marketing plan to increase brand awareness.
- Lead, manage and drive the overall marketing strategy of Lipa Later Group across African regions.
- Analyzing existing branding and marketing strategies and improving upon them.
- Set current and long-term goals for internal teams.
- Design and review the Marketing department’s budget. Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
- Build relationships with media and stakeholders through creative PR strategies.
- Monitor all marketing campaigns and improve them when necessary.
- Prioritize marketing projects and allocate resources accordingly.
- Prepare regular reports and presentations on marketing metrics.
- Supervising marketing events and launches and using these spaces to network with industry professionals.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Forecast hiring needs for the Marketing department.
- Participate in the quarterly and annual planning of the company’s objectives.
- Track competitors’ activities.
- Performs other duties as required.
Supervisory Responsibilities:
- Recruits, interviews, hires and trains new staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations and reports.
Requirements
Required Skills/Abilities:
- Key leadership and strategic vision.
- Proven work experience as a Marketing Manager, Marketing Director or other senior roles.
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google AdWords
- Experience with CRM software and digital marketing tools and techniques
- Excellent communications skills both written and verbal.
- Strong analytical and project management skills
- Strategic mindset, with the ability to make difficult decisions
- Ability to manage functions across different markets from a Marketing perspective.
- Excellent interpersonal and negotiation skills.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong supervisory skills.
- Ability to adapt to the needs of the organization and employees.
- Ability to prioritize tasks and delegate them when appropriate.
Education and Experience:
- BSc degree in Marketing, Communications, PR or relevant field.
- At least six (6) years of marketing experience in a leadership role.
- Experience in the design and implementation of successful marketing campaign(s)
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The post VP of Marketing at Lipa Later is republished from Jobs – Jobs in Kenya – http://jobwebkenya.com/
